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Tom Rickards tom_on_design circular pnglogo
holding model of the forager locate tool by tom Rickard with forest floor background next to project brief
patagonia moodboard and cmf analysis of patagonia products and the brand by tom Rickard
rock climber man in yellow t shirt swinging from cliff with yvon chouinard quote
summary of patagonia brand values mission and offerings compared to forager sub brand offerings
sketches of the development of the forager locate tool including harness design and form exploration
variety of yellow foam prototypes used to settle on the form of the locate product by tom Rickard
illustrated storyboard of the user experience of the forager locate tool explaining how it would be used
model wearing the final design of the forager locate tool held in its holster as he forages outdoors
the patagonia forager product range including forager locate by tom Rickard in a wild setting positioned on a fallen tree

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